Last updated January 3, 2024 Jose Mourinho partnership coming alive is one of the biggest news in this region. Bringing a person with so much experience and an amazing career, which is still ongoing, is definitely an outstanding move for this sports betting brand.

The so-called “Special One” got his name for unbelievable coaching skills. In fact, he went on to become one of the most appreciated and sought-after men in this expertise. So, couldn’t have done it better when picking their brand ambassador.

A Jose Mourinho Collaboration is Officially On

Although it is the most popular sport in the world, football does need a bit of promotion in some areas. The Nigerian betting brand,, decided to do something about this. They appointed Jose Mourinho not only as a local brand ambassador but as a global one as well.

This is important for various reasons. First and foremost, football in this region gets the recognition it deserves. Second, the Jose Mourinho partnering up is another impactful thing for the betting industry. José Mourinho is very popular in this area, and the Special One is famous around the globe. So why wouldn’t they make a collaboration to be remembered? This partnership is all about Mourinho sharing his huge experience and making it available to wide and large audiences.

Mourinho Appearing in TV Commercial

The Special One said himself that football is his passion and his life. Therefore, putting all his knowledge into practice is now the number one priority. One of the first things this collaboration yielded was the one-odd-minute TV commercial.

In this commercial, Mourinho points out some of his biggest achievements, which are, of course, more than invaluable. Showing off his love for football and determination to be the best, the Special One hints at what users can expect in the near future.

The VP of marketing at said that this brand wanted to combine the one who is “ambition, relentless, and the winner” with the pioneers of technology, e-commerce and digital media, which this operator is.


This is a collaboration case no one wants to miss out on. The two sides, special in their own way, shaking hands and putting their strength together to promote “the most important side thing in the world” is just brilliant.

That being said, lots of fans just can’t wait for this partnership to reach its full potential. After all, we all know that the best is yet to come.